Today, mobile marketing is gaining more ground as one of the most efficient means of online advertising. As the number of smartphone users steadily grow, so does the need for businesses to get much-needed traffic through their mobile-compatible websites. So how exactly can you compete in this battlefield?
People key in mobile searches differently than they would when using desktop search engines. For one, they often use more localized searches, since mobile users are more likely to look for businesses right at the moment they need to buy something. You should also optimize with short searches in mind, since most users rely on Google’s autocomplete feature to finish their search for them.
During the early days of mobile marketing, it was enough to convert a desktop website for mobile use. Today’s mobile sites, however, are much more independent, with a separate design that aims to optimize the mobile user experience, which can vary a great deal from what desktop users need.
Quick Load Time
Mobile users are often in a rush, so if your site doesn’t load quickly enough, they might turn to other sites for what they need. While rich or high-quality content or media can always boost user engagement, make sure that you apply this sparingly so it doesn’t end up sacrificing your site’s overall load time.