SEO: More than Just Keywords

Search engine optimization (SEO) has long been associated with keywords. That is, an SEO specialist looks at the possible keywords associated with a client’s business, and incorporates these terms into the marketing copy.

While this principle still applies today, it’s worth pointing out that SEO is more than just stuffing content with keywords, especially after Google updated its algorithms to bury spammy, keyword-studded pages in search results pages. Now, SEO experts take a more holistic approach to the practice, which include the following techniques: Continue reading